21/11/2012

location - market

After realizing what I was (more or less) looking for and determining the way I can work it out I started looking for a suitable location, very precise and appropriate to do so.

While I was reading an essay about the connection between the surreal movement and the commercial world I found out this interesting paragraph written by one of the most perceptive critics of the S., Walter Benjamin. He defines the way the surrealists critique the emergencing consumer world by conducting an archeology of the very things against which the novelty of commerce kicked: YESTERDAY'S MODERNITY.
They explored what he termed the 'ruins of the bourgeoise' through a recuperation of the unfashionable and the recently outmoded. He looked at the Surrealism as a movement which firstly sift through 'the field of debris left behind by the capitalist development of the forces of production', whose chief innovation was an 'unrelenting confrontation of the recent past with the present moment'.
From this perspective, the attraction of obsolete design styles, or an interest in the commodity system of the past represented for them a critical and indeed political strategy which, in a way, justifies their position about this topic (which might be seen as a direct violation of its spirit).
In other words they looked at the retail world not for new things, but for new eyes with which to re-envision and understand afresh both the world one had just lived through and its ideological legacies.

Following this point of view, which I totally agree with, I keept going through this essay until I came across to their strict interest to what they termed TROUVAILLE.
It literally means 'discovery' and it meant so much to Breton and his colleagues because they concentrated on the power of the chance encounter to crystalize and reveal the relationship between subjective desire and the real's external necessity. They formulated this process as 'OBJECTIVE CHANCE' in 1930's.
The defining habitat of the trouvaille was the FLEA MARKETS, haunted by Breton and his friends in search of 'those objects you find nowhere else, old-fashioned, broken, useless, almost incomprehensible'.
Saitn-Ouen marché aux puces, Paris, 1930

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