layers

I started thinking about layers and how they work in our mind, how we perceive them and how we deal with them. 

If I want to create estrangement in someone's mind then I think I might start from something we understand, like, what is better then our reality? 

I've never passed by a mirrored window, but whenever they sun light is properly projected on the glass of it and you can see yourself projected, then you can't resist, you have to watch and check if everything is ok. 

People have no idea of how they look like to the others, but I think they really would know that.

There is a sort of vanity in how we behave within society and public spaces. 

But the point is: do people know how they look like to themselves?

Are they aware of who they are and what they want whenever they decide to buy something? 

Are they seriously under control of they actions? Or maybe they are just following the conventional procedures of the modern retail world?  BUY BECAUSE YOU HAVE TO?

In this way, for me, looking through the glass and being able to get through it would means, looking through the effective reality and find, on the other side a very surreal side of it.

What if you are in the middle of a topsy-turvy room? How would feel? What would you think?
As long as our reactions to this process differ far form each other I thought the best way to project you in a place like that would be in a kind of box, an enclosed space where you are just by yourself. A place where you can have the proper intimacy to experience your unconsciousness and     imagination to give a reason to the place in which you are projected and to play with it as much as you like.
I reckon that playing with the public identity might be quite tricky to be managed, but I also think that create something playful and imaginative in a world where the main stress is just on a very static scenario of selling and selling would be something interesting and innovative.

From this point I made some tests about people, public spaces, showcases and I recorded them, randomly around London.
These are the outcome of what I was testing out.

COS

METRO

ANTHROPOLOGIE

ST. PAUL

SELFRIDGES

I made a model as well to fully determine the distances I need to film someone and the to project him on a background and I came up with these shapes.

The minimum distance I need to film an average oh height of 1.80 cm is 2 meters between the front window and the camera.
True a kind of tunnel people can see though the mirrored window and watch the projections on the background of the box.

 
The window is mirrored to reflect the real world we live in and to isolate  and hide to second layer underneath. That layer is the background for the projection of the surreal layer.