22/11/2012

lookout

"To be a surrealist means barring from your mind all remembrance of what you have seen, and being always on the lookout of what has never been."

René Magritte 

21/11/2012

location - market

After realizing what I was (more or less) looking for and determining the way I can work it out I started looking for a suitable location, very precise and appropriate to do so.

While I was reading an essay about the connection between the surreal movement and the commercial world I found out this interesting paragraph written by one of the most perceptive critics of the S., Walter Benjamin. He defines the way the surrealists critique the emergencing consumer world by conducting an archeology of the very things against which the novelty of commerce kicked: YESTERDAY'S MODERNITY.
They explored what he termed the 'ruins of the bourgeoise' through a recuperation of the unfashionable and the recently outmoded. He looked at the Surrealism as a movement which firstly sift through 'the field of debris left behind by the capitalist development of the forces of production', whose chief innovation was an 'unrelenting confrontation of the recent past with the present moment'.
From this perspective, the attraction of obsolete design styles, or an interest in the commodity system of the past represented for them a critical and indeed political strategy which, in a way, justifies their position about this topic (which might be seen as a direct violation of its spirit).
In other words they looked at the retail world not for new things, but for new eyes with which to re-envision and understand afresh both the world one had just lived through and its ideological legacies.

Following this point of view, which I totally agree with, I keept going through this essay until I came across to their strict interest to what they termed TROUVAILLE.
It literally means 'discovery' and it meant so much to Breton and his colleagues because they concentrated on the power of the chance encounter to crystalize and reveal the relationship between subjective desire and the real's external necessity. They formulated this process as 'OBJECTIVE CHANCE' in 1930's.
The defining habitat of the trouvaille was the FLEA MARKETS, haunted by Breton and his friends in search of 'those objects you find nowhere else, old-fashioned, broken, useless, almost incomprehensible'.
Saitn-Ouen marché aux puces, Paris, 1930

16/11/2012

layers

I started thinking about layers and how they work in our mind, how we perceive them and how we deal with them. 
If I want to create estrangement in someone's mind then I think I might start from something we understand, like, what is better then our reality? 
I've never passed by a mirrored window, but whenever they sun light is properly projected on the glass of it and you can see yourself projected, then you can't resist, you have to watch and check if everything is ok. 
People have no idea of how they look like to the others, but I think they really would know that.
There is a sort of vanity in how we behave within society and public spaces. 
But the point is: do people know how they look like to themselves?
Are they aware of who they are and what they want whenever they decide to buy something? 
Are they seriously under control of they actions? Or maybe they are just following the conventional procedures of the modern retail world?  BUY BECAUSE YOU HAVE TO?



In this way, for me, looking through the glass and being able to get through it would means, looking through the effective reality and find, on the other side a very surreal side of it.



What if you are in the middle of a topsy-turvy room? How would feel? What would you think?
As long as our reactions to this process differ far form each other I thought the best way to project you in a place like that would be in a kind of box, an enclosed space where you are just by yourself. A place where you can have the proper intimacy to experience your unconsciousness and     imagination to give a reason to the place in which you are projected and to play with it as much as you like.
I reckon that playing with the public identity might be quite tricky to be managed, but I also think that create something playful and imaginative in a world where the main stress is just on a very static scenario of selling and selling would be something interesting and innovative.

From this point I made some tests about people, public spaces, showcases and I recorded them, randomly around London.
These are the outcome of what I was testing out.

COS

METRO

ANTHROPOLOGIE

ST. PAUL

SELFRIDGES

I made a model as well to fully determine the distances I need to film someone and the to project him on a background and I came up with these shapes.
The minimum distance I need to film an average oh height of 1.80 cm is 2 meters between the front window and the camera.
True a kind of tunnel people can see though the mirrored window and watch the projections on the background of the box.

 
The window is mirrored to reflect the real world we live in and to isolate  and hide to second layer underneath. That layer is the background for the projection of the surreal layer.



▢▢▢▢▢▢▢▢

It is clear, by now, after deep analysis of the surreal movement and its own consideration about the present society, that it is essentially opposed to capitalism and commerce.
Because of that I started a new research about its possible implication within the retail and commercial world and I surprisingly found out that Surrealism is one of the key words of visual merchandising and shop windows design.
In fact, looking at the movement under the lens of the desire and marvellous's research it is possible to reconsider it under another light, more close to commerce and materialism.
Indeed André Breton, founding 'First Manifesto of Surrealism' repeatedly stressed the intention not simply to reject the real world's bankrupt stock, but to rediscover its true nature in the light of imagination and the unconscious 'the future resolution of these two state dream and reality, which are seemingly so contradictory, into a kind of absolute reality, a surreality, if one may so speak.'
Surrealism's position in the world, then, is secured through a realignment of our understanding of the real by means of kind of passionate critical participation. 

I think that if I play with the spectator/customer's unconsciousness (making him self-conscious of himself as a body, as a perceiving subject), I will allow him to became more socially and psychologically involved within his experience of purchasing and watching.

Viewed in this perspective, it might be possible  to read Surrealism's problematic relationship with its commercial context in a more sophisticated way.

In the research for the marvellous discovered the real experience, the French Surrelist group's first generation entertained a particular fascination with the encounters generated by chance during their day-to-day flanerie around the street of Paris.
I particularly focused on an artist, who was actually american, and his series of boxes assemblages.
I am talking about Joseph Cornell whose life-long flanerie of Manhattan's streets in search of books, photographs and records found objects was in empathy with the spirit of Parisian Surrealism.







His boxes, subdivided into regular compartments containing nostalgic objects, might be seen as the very experience of the city. They suggest both the windowed facades of New York skyline, the department store vetrines  and the grid of blocks that make up the Cornell's beat of Midtown and Uptown Manhattan, the very way in which a traveller on foot orients and experiences journeys across the city. Empty or filled compartments in these boxes suggest a diary of journey in search of junk shop and dime stores, where some block yield nothing while others offer un unexpected treasure.

While I was studying his body of work I pictured in my mind a structure which reassume a world of different traveller. If I think about people walking down the streets in London nowadays I can only recall a crowd with lack of attention for what is surrounding them. People today, especially in a city such as London, fast, full of spurs and possibilities, I can only see people with lack of attention. They are just very interested in following the current modern consumption. They are all under control of the mass marketing style; they don't purchase anymore for a real necessity, they purchase just because of the necessity of possession.   



Everybody, looking through the same "glass", the same layer, the reality, makes his own personal synthesis of what he's just seen. While walking down the street people are unconsciously gaining images of the world around. I think, in a conceptual way, the place where we store those images is a kind of box, likewise Cornell's boxes, in which we project our own interpretation and view.

I was wondering: what might happen if a person, in the very middle of this collecting process, was projected literally, inside one of those boxes?
What would happen if that person didn't have kind of control inside this box? I am talking about the very wrong scale size of him or the objects inside it, the time in there, the sound.
Is that possible that the understanding of  ourself resulted indeed from a total loss of control?



AM I ME?
IS THAT REAL?
AM I HUGE?
IS THAT VERY SMALL?
AM I ME?

15/11/2012

Through the looking glass

After Robin suggested me to watch a movie (2001 a space odyssey) and while I was trying to find out something more subtle about my mind map, I ended up thinking a lot about this scene (even though i was supposed to focus my attention on another one, of course).


Apart from the plot, which is absolutely brilliant, and the music and the environment and so on, this scene really captured my attention.
As far as I am really fascinated by whatever concerns manipulated perception, spatial overturning and intellectual uncertainty I just left the house, looking for something existing which could allow me to really understand the feeling of the UPSIDE DOWN, spatially and mentally.
So, I went to the Saatchi Gallery,  where I found an exhibition which was just waiting for me there.


It was an installation by the british artist Richard Wilson, called 20:50.
It is a site specific oil installation which has been previously created in 1987 for the Matt's Gallery.
It is impressive how its simplicity and singularity is actually the secret of its effectiveness.
He used a very simple material like the sump oil to create a very puzzling feeling within the beholder.
While i was taking pictures i went more and more deeply into the details of it and I realized, while doing so, that I was losing the perception of the space i was in.








If I turn the picture upside down, without having any other details of the room, I cannot really define which is the right side. I love the feeling of intellectual uncertainty it gives to me.
The structure seems to cut into a black plane, whose perfectly reflectivity surface mirrors the architecture of the room, betraying no depth or equality of its own.
He says about this installation:

"I have to go real thing and I'll manipulate it in some way - transform it so it is no longer functions in the way you expect it to. But I need that initial thing from the real world because I 've always been concerned with the way you can alter someone's perception, knock their view of the world off-kilter. And to do that I need to start with something we think we understand."

I think this is definitely impressive.
What is more effective that manipulating real things to create a feeling of uncertainty and uncanny?

I spent there so much time that the girls who were on duty, looking at the people into the gallery, asked me if I wasn't fed up enough with the bad smell of the sump oil.
I read a lot about this artist and i found out that to work on this project he read a novel by Lewis Carroll and he based his own research on this passage:

"But oh, Kitty! now we come to the passage. You can just see a little peep of the passage in Looking-glass House, if you leave the door of our drawing-room wide open: and it's very like our passage as far as you can see, only you know it may be quite different on beyond. Oh, Kitty! how nice it would be if we could only get through into Looking-glass House!"

With this installation it seems that the artist challenge this passage like : "no, lets' not pretend, let's actually get through".

From this I started drawing down my own interpretation of this part of the novel and I ended up with this sketches.


As long as I've been always fascinated by what concerns the retail world, the way our behaviour is when we are in front of a window and even more on how the retail world is now set up. Are the windows at the moment a way to connect people with the showcase or they are just felt from the customer as a barrier?
Thinking about that I started connecting the surreal part of my research with this drawing and I turned out asking myself: what happen if looking through the looking glass, literally, we could be projected in a very surreal world, where the spatial overturning dominates the space, where all the objects we know have a different meaning, where we can fell free of use our own imagination to lead us to a more passionate critical participation during the act of observing and consequently of purchasing? 
What if the box i drew can enclosed a world of our own?
So that I started researching about conceptual architecture of imaginative city and I discovered this french architect, Yona Friedman. He is more a theoretician rather than a real architect and I took his project calle Ville Spatiale to wide my research. Following some of his drawings about this project, which I personally took a s part of my development. 




 The project was a very anarchitectural idea of a city. It was in fact very conceptual and totally impracticable to be built, but the theory beyond that, was very helpful for me.
He talked about this project as an architecture available for a mobile society.This is why, in the mobile city, the buildings must :• touch the ground over a minimum area•be capable of being dismantled and moved•be alternate as required by the individual occupant.The structure reminds me of a place where to live without thinking about what is just underneath it. A moment of calm, where you are able not to dwell as you usually ahve to do. A kind of bodyscape scenario, in which people can live their live.The "boxes" are thought not to be determined nor determining, but they are the dwelling decided on by the occupant.  



I worked in particular on this drawing and I manipulated it, thinking about the retail world and how it works in term of  functionality.



I ended up with turning it upside down, asking myself, what if the ground in his drawing became a layer in mines? And even more, what if his city, became my box of our own, where to project that unfamiliar reality I was talking before?
I want to use the column as a way to look through the glass, and to actually go through it. 
And then, as long as I totally agree with the fact that  to kick our view of the world off-kilter we have to start from something we think we understand.. then..what is more understandable than our own reality?
So, what if the layer (which was the ground for him) through which someone is looking was a mirror? what if it reflected the real world but it hid another surreal world?

being john malkovich

Thinking about imagination and how we deal with our own point of view of the world we live in I watched a movie which is all about this topic.

BEING JOHN MALKOVICH 


It is written by Charlie Kaufman and directed by Spike Jonze. It came out in 1999 and the plot, very summurized, is the story of a puppeteer who discovered a portal that leads literally into the head of the movie star, John Malkovich.


First of all the story takes place in a very weird location: the seven and a half floor.  I found it absolutely brilliant. It allows the watcher to imagine a world of his own, where the common rules do not have a real value. A place totally detached from reality.   That floor  was built expressly for a dwarf who was looking for a job in the company which owns the building. She said during her interview:

TW: I am not a child, Captain Mertin
but rather an adult lady of 
miniature proportions.
I am afraid that the world was not
built with me in mind. 
Door knobs are too high, chairs
are unwieldy, high-ceilinged rooms
mock my stature.




When the main character finds the portal, which is a tiny door hidden by some document drawers, he gets through it and experiences the swap of his personality with another, being for 15 minutes a movie star. The choice of a famous actor as a mind to stay in for a while is incredibly proper with the features of the protagonist. He is in fact a puppeteer and he usually deals with dolls to be in someone else skin for a while.
I think it is something everybody thinks about, but they just don't say it out loud. Everybody has a desire of being someone else some times, but it is something awkward to say. It  might mean dissatisfaction and insecurity.


  When he talks with someone about his experience of being someone else he is really shaken and he says: 

C : The point is that this is a very odd thing, supernatural,for lack of a better word. It raises all sorts of philosophical questions about the nature of self, about the existence of the soul. Am I me? Is Malkovich Malkovich? Was the Buddha right, is duality an illusion? Do you see what a can of worms this portal is? I don't think I can go on living my life as I have lived it.

This is a way very effective way to create an uncanny feeling in someone: am I me?


AM I ME?
IS THAT ME?

imagination

IMAGINATION


spatial overturning

I lost the track of what I am working on. I need a summery, need to reorganize what I've done till now to really understand where I am going.

First:

SPATIAL OVERTURNING

Starting from the analysis of Surrealism, Surrealists and dreamy stuff I've been really impressed by the way the deal with space. There is no a right way to understand the space around us. Everything is changeable. Magritte focused on the importance of ordinary objects in unusual context. Which I think is great. I mean, think about an apple and a room, both of them are common, we are familiar with that, yet their combination can be managed in different ways and become WEIRD. 


Is it a huge apple in a normal room, or is it a tiny room with a normal apple placed in?

huge
tiny
normal
space
object
perception

Everybody thinks, actually, that the apple is huge. This happens because we live following rules, spatial and temporal rules which make us feel confortable within the space we live in.
But what if you are projected in a space that doesn't make any sense with what we are used to?
What if it is raining in the room you are with your girlfriend?


What if you are in the middle of a place that you can work out, which seems to be tricky and incomprehensible?  How would you feel having a bath in sink?

Eternal sunshine of the spotless mind. 2004

Reading the essay about the uncanny by Sigmund Freud I found out that people differ greatly in their sensitivity to this kind of feeling, but in case we would like to generalize the meaning of this word we might say that the UNCANNY (Unheimlich in deutsch) is strictly linked with whatever is UNKNOW and UNFAMILIAR. For the autor the essential condition for the emergence of a sense of the uncanny is INTELLECTUAL UNCERTAINTY. The better orientated you are in the world around you, the less likely you would be to find the objects and occurrences in it uncanny.
Besides Friedrich Shelling, a german philosopher who Freud talks about in his essay, remarked that the term uncanny applies to everything that was intended to remain secret, hidden away, and has come into the open. In this way and even more according with the theory of Ernst Jentsch, a german psychiatrist, the uncanny is in a way part of what is familiar, but from a different point of view. He refers many time to the impressions made on us by waxwork figures, ingeniously constructed dools and automata. For producing uncanny felling through the story-telling, for instance, 'is to leave the reader wondering whether a particular figure is a real person or an automaton. 

If you leave a person free to choose, you'll never know what his or her choice will be. Here we go again with the focal importance of the people's thoughts. As more the beholder is involved with his imagination into something, as more he would create something absolutely crazy and personal. 
In other words it is all about our perception of the world around.  What is weird to me might be the most common thing in the world for you and viceversa. 

To sum up, by the way, I think there is a level, the one where objects we know are set up in a very unexpected way, on which we are all strangers and lost, on which that uncanny feeling is in control of everything, just because we don't have the right answer to explain whatever is going on.


A: Would you like to have a coffee with me in my teapot? 
B: Of course! Shall i bring a ladder?
C: Of course not! There's a door. 

19/10/2012

The last year in Marienbad

The Last Year in Marienbad



L'Année dernière à Marienbad (released in the UK asLast Year in Marienbad) is a 1961 French film directed by Alain Resnaia. 
The film is famous for its enigmatic narrative structure, in which truth and fiction are difficult to distinguish, and the temporal and spatial relationship of the events is open to question. The dream-like nature of the film has fascinated and baffled audiences and critics, some hailing it as a masterpiece, others finding it to be incomprehensible.
The film continually creates an ambiguity in the spatial and temporal aspects of what it shows, and creates uncertainty in the mind of the spectator about the causal relationships between events. This may be achieved through the editing, giving apparently incompatible information in consecutive shots, or within a shot which seems to show impossible juxtapositions, or by means of repetitions of events in different settings and décor.
The spectator is totally involved within the plot's development becoming in a way the main character himself. 







"You, the viewer, must answer these questions. For the first time, you will be the coauthor of a film. From these images you will shape the story based on your sensibilities, your personalities, your mood, your own past. You will decide if this image or this one is lying or telling the truth..if this scene shows the present or the past.You must draw your own conclusion."

This film, strongly influenced by the S. movement and its main features, is mostly focused on the human mind and its ability of drawing a peculiar pattern throughout a story, completely disconnected from the images and the plot which was supposed to be. 
Here we are again, talking about imagination and its power. The matters under investigation are the themes of time and mind and the interaction of past and present to be explored in an original way.
The innovation and originality of this film has deeply influenced many artists, film directors and musicians. 
The film has been a focal inspiration for the british music band Blur, which entirely based its music video "To the end" on this movie.


Even more Stanley Kubrick's The Shining and David Lynch's Inland Empire are two films which are cited with particular frequency as showing the influence ofMarienbad. 

  
In conclusion, this surreal film was the main inspiration for Karl Lagerfeld'Chanel Spring-Summer 2011 collection. Lagerfeld's show was complete with a fountain and a modern replica of the film's famous garden. Since costumes for this film were done by Coco Chanel , Lagerfeld drew his inspiration from the film and combined the film's gardens with those at Versailles.









18/10/2012

personalities and dreams


(S. is for Surrealism)

I was reading a book (Surreal things - S. and design) while I was making research and this picture captured my attention immediately. It's a collage of the most important artists of the movement like Mirò, De Chirico, Magritte, Breton, Dalì, Ernst and so on. 
The thing which impressed me the most is their expression, although the size of all the pictures is almost the same and they are all in the foreground. 


People have obviously different personalities and attitudes which make us different and unique. All of the people in the picture have their own life, characteristics, thoughts and needs. Their expression reflects a lot about how they might be personally and deeply, but everything is still hidden by social prejudices and esthetic concerns. Like everything around us, actually. There is nothing in reality which is split from morality and schemes, which are generally thought to be right and fair.  




Luckily we are all still  human beings, able to dream. This ability depends on, at least, one hundred different causes such as personal background (including CHILDHOOD), imagination, experiences in life, life and mood. Our dreams range from normal and ordinary to overly surreal and bizarre and they occur involuntarily to our mind at certain stages of sleep.  





However, our ability of dreaming is absolutely equal for everyone. We are all able to dream and inquire in a way our unconsciousness, leaving our mind free to investigate the most deep levels of our brain within a lack of control and rationality. Our brain is a fascinating machine which allow us to be very aware of what we do, think and want, but it is also responsible for what is generally called the unconscious.  


Somehow, while we are totally defenceless, we are all on the same level. There is no way to lead your dreams, to draw the pattern and the place in which they take place, we are not allowed to change something as regards as our right, secure and well know reality. During this lack of control every characters is actually you, even if it doesn't make any sense, as far as we are sleeping.
The dream level is, in a way, a level where our unconsciousness is the shared key. The spatial and time conventions are totally overturned, demonstrating how our brain is made of irrationality and unconventional patterns as well. Everything is TRANSGRESSIVE, NONFUNCTIONAL, ILLOGICAL and UNCANNY, during a dream is basically allowed and real.





surrealism


• repurposing 
• subversion 
• nontraditional
• uncanny
• non sequitir
• illogical

Starting from what my project proposal was, I came up with these words which are the ones that thrilled me the most.
As far as I want to distance my project from whatever is traditional, rational and logical I ended up finding out an art movement which is mainly focused on this kind of principles.

SURREALISM

It is a cultural movement that began in the early 1920s, and is best known for its visual artworks and writings.
Surrealism developed out from Dada activities during the World War I and its the main centre was Paris. From the 1920s onward, the movement spread around the globe, eventually affecting the visual art, literature, film and music of many countries and languages, as well as political thought and practice, philosophy and social theory.
Leader André Breton was explicit in his assertion that Surrealism was above all a revolutionary movement based on the theory of Sigmud Freud and Karl Marx.

The parallelism between REALISM and SURREALISM is very helpful to understand the main feature of this movement.
REALISM is intended by the surrealists as the fetishism of logical procedures, which are in fact incapable of solving the authentic problems of existence. It is something that could be rightfully or wrongfully which accuse of being a superstition, a chimera any means of searching for truth that does not confirm with standard usage.
With SURREALISM instead "imagination might would be about regain its rights".


André Breton and
his own definition of SURREALISM

Importance of DREAMS is focal within this movement as a much wider scope than the dominant tradition to investigate uncosciousness and imagination.
Imagination is intended as the only way to dominate and enchante reality.
Reason, esthetic and moral concerns can only stifle authentic thoughts and confine them to too narrow framework.
Dreams create a kind of PHANTOM REALITY which is another main topic of surrealism, widely investigated by one of the most important surrealist painters, Salvador Dalì.


Dream caused by the flight of a bumble bee, Salvador Dalì, 1944, Oil on canvas






































The dream, Salvador Dalì, 1937, Oil on canvas
Woman with a head of roses, Salvador Dalì, 1935, Oil on canvas







































































Another topic really important is the use of ORDINARY OBJECTS in an UNUSUAL CONTEXT (which is a typical attitude of a mind free from any rational control and traditional pattern.), as well as the parallelism between REALITY and ILLUSION
The apple, René Magritte, 1964, Oil on canvas
Philosophy In The Boudoir, Renè Magritte, 1947

The castle in the Pyrenees, Renè Magritte, 1959




Euclidean promenades, Renè Magritte, 1955

Mae West face, Salvador Dalì, 1935





































































































"Everything we see hides another thing, we always want to see what is hidden by what we see. There is an interest in that which is hidden and which the visible does not show us. This interest can take the form of a quite intense feeling, a sort of conflict, one might say, between the visible that is hidden and the visible that is present."
Renè Magritte